Sony six to broadcast India-NZ matches as Neo backs out

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Sony Six has secured the exclusive broadcast rights for India’s tour of New Zealand which is scheduled from January 19 to February 18. The tour consists of five ODIs, followed by a two-match Test series.

“We are delighted to partner [with] New Zealand Cricket as the official broadcaster to this series,” NP Singh, the CEO of Multi Screen Media, which owns Sony Six, said. “With this acquisition we are staying true to our objective of delivering high octane sporting events. Sony Six viewers can now look forward to some of the best cricketing action from two of the most stellar cricket teams in the world.”

Sony has been the host broadcaster of the IPL since its inception in 2008, having rights on the tournament till 2017. They also have the rights to show the ongoing series in the UAE between Pakistan and Sri Lanka. NEO Sports Broadcast Pvt Ltd were the original broadcasters for international matches in New Zealand, but stopped coverage of the recent West Indies tour of New Zealand after the 3rd ODI in Queenstown.

NEO Sports had signed a deal last year guaranteeing them exclusive broadcast rights across Asia, excluding West Asia, for both domestic and international cricket tournaments to be played in New Zealand till 2020.

-Agency

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